How not to Win Friends and Influence People

So I woke up this morning to a barrage of commercials from the Mashpee Wampanoag Tribe advertising their "federal right" to have a casino in Massachusetts.  The commercials are filled with misleading statements and outright lies....see for yourself...



Yeah....airing commercials that are dishonest and fraudulent specifically to influence State laws surrounding gaming while bullying the Gaming Commission whose job it is to ensure fair execution of this law sure isn't the best way to win friends and influence people.  It just makes you look desperate...which Cedric Cromwell apparently is....nice job Brooke Scannell.  I see your PR company is run with the highest of ethical morals - not. 

Here are two important tips for running a successful, and most importantly, ethical PR campaign. Something the Scannell Group is unable to do.  

1. Always Be Honest. There’s an old Russian proverb that goes: “With lies you may get ahead in the world – but you can never go back.” And that’s just as true when you’re sharing a story with the public. If you present even just one lie in a story, it may possibly help you in the short-term, but there is always a strong chance it can come back to bite you. Not only can you ruin your own credibility as a publicist, and make it hard or even impossible for a media outlet to ever take you seriously again, but also if you’re a notable personality or brand, the negative consequences can be tremendous, as your reputation is always on a pedestal for the public to judge. Although a crisis can always be a possibility when you’re in the limelight, one never wants to help make it an actuality. 

  

2. Don’t Misrepresent Facts. Similar to not lying is not distorting facts to suit one’s needs. Think about it. If you’re a large corporation, should you tell your shareholders your company’s stocks are only worth $5 per share, when they’re really worth $50? Should a doctor tell his or her patient with cancer that most people with their type of cancer live for two years, when in reality they live for only three months? If you twist the facts, you run a major risk in not only destroying your own and the media outlet’s credibility, but you also deceive the public by providing them with incorrect information.

Anyway, Casino Opponents have released a response to these commercials which do follow the above two principles of ethical public relations.  Brooke Scannell could learn a few things about representing facts honestly and ethically from both Allin Frawley and Michelle Taylor Littlefield.  A big and huge THANK YOU to the both of you for your quick response to the trash that is being aired all over Massachusetts.

Casino Opponents both humored and disgusted by Mashpee Wampanoag media blitz

For immediate release
Contact:  Allin Frawley, Vice Chairman, Middleboro Board of Selectmen
                 Michelle Littlefield, Chairman, Preserve Tauton's Future

The community activists and residents of the southeast region are humored by the desperate attempts of the Mashpee Wampanoag Tribe to bully the Mass Gaming Commission members into retaining their exclusive right to keep Region C held hostage.  However, they are once again disgusted by the tactics, reminiscent of campaigns they have waged in three different communities (Middleboro, Fall River and Taunton) in the past 5 years. The bold faced lies being told in the propaganda they have continually disseminated is quite disturbing.  The facts, supported by evidence submitted by this group to the MGC, Governor Patrick, the Legislature, Department of the Interior and Bureau of Indian Affairs proves the following:

• The tribe was NOT under federal jurisdiction in 1934, as required by the Carcieri SCOTUS decision for a tribe to be granted Land in Trust.
• The Mashpee Wampanoag Tribe do not have a federal right to a gaming. They do not have Land in Trust, nor do they meet the criteria under federal policy for Land in Trust, which is a requirement for tribal gaming under IGRA.
• The Mashpee Wampanoag Tribe did NOT meet the Pilgrims or celebrate the first Thanksgiving. Evidence of this can be found in their own FINAL DETERMINATION from 2007.
• LIT application continues to remain incomplete, and NOT under federal review. This incomplete application will continue to languish in perpetuity, as was the situation when the tribes 2009 application for lands in Middleboro and Fall River to be put in trust was rejected in January 2012 for being incomplete.
• The tribe has continued to "reservation shop" in clear violation of Federal policy.
• The BIA has never approved a dual initial reservation granting a tribe two initial reservations.
• The BIA, in a letter to the Tribe and Governor Patrick denying the first compact negotiated in 2012, outlined what they deemed would be acceptable in a compact. The compact negotiated in 2013 does NOT meet that criteria.
• Members of the community have retained counsel with the intention of proceeding with legal action should the BIA violate federal policy, further tying up this region for years to come.
• The Tribes efforts to, as they claim, create jobs and economic development, is actually having the opposite effect. They are tying up this region, as well as land in an industrial park and a mall. They are stunting progress in this region and prohibiting legitimate business entities from creating jobs and economic growth. 

The tribe has put forth statements that the Mass Gaming Commission is not accountable to anyone, and has operated with a lack of transparency.  The truth is that those statements accurately describe how the tribe has operated for years, as evidenced by the tribes attempst to block FOIA requests for the tribes incomplete LIT application and Federal District Court cases filed by the Mashpee Wampanoag Tribe members in regards to tribal finances, budgets and elections.  

The veiled threats to sue the MGC and blatant threats to game in Region C with no economic benefit to the state are nothing  more than school yard bullying.  Fact remains that they will be defending numerous lawsuits should the federal government over step their authority and place land in trust for this tribe.

- be the change you want to see in the world -